The ‘Early December’ Sale

The Feetus Sale.

Christmas is round the corner, and if you’re reading this you’re probably looking for some new ‘barefoot’ or minimalist running shoes or accessories, either for yourself, or for somebody else. And we’ve been working hard to give you the best deals we possibly can.

This isn’t a ‘Black Friday’ or ‘Cyber Monday’ sale. We don’t like those corny, bullshit, American labels. Quite simply, this is The Feetus Sale. It is our first ‘proper’ sale, and we hope you like it.

The sale won’t last for ever. It might not even last ’til the end of the week, so you had better be quick! Enjoy! 

Things You Might Like to Know

When does the Sale start and finish?

The sale starts Monday 2 December, 2013. The sale won’t last long, but it will definitely run for a full 24-hours.

What offers are there?

Why should I buy from

  • Our customers love us. Check out our 5-star reviews on FreeIndex.
  • Free Delivery on orders over £50
  • Free ‘Fappa’ (aka neck tube, snood, etc) on orders over £50.
    • IMPORTANT POINT: Due to the overwhelming number of orders we have had over the last three weeks, we have become desperately short of Fappas – and we will probably sell out this week – BUT – we have thousands more arriving within the next 7-14 days. We will still honour the free Fappa and send this out to you at a later date. 
  • We’re a small (but growing!), independent online retailer.
  • 100% secure. We accept payments using SagePay, PayPal, and Amazon Payment.

The product I want is: a) out of stock, b) not in my size, c) sold out

Don’t worry. We’ll do our very best to get it back for you in time for Christmas. Just ‘Contact us’ by email.

When will I receive my order?

All our advertised products are in stock. If you place your order before 1400 GMT, it will be despatched the same day.

Lead times vary depending on your chosen delivery method. If you need your order quick, we suggest you select Guaranteed Next Day Delivery. .

Anything Else?

Please get in touch



FirmAppa Logo,


Are you a design whizz-kid? 

Would you like to win £100 for designing a logo? 

We are proud to announce that we are launching a sister company. ‘FirmAppa’ (short for Firm Apparel) will be launching before Christmas 2013, and will specialise in the manufacture of multi-functional balaclavas (aka neck tubes). But first… We need a logo – and that’s where we need your help!

Full information is detailed below, and also at

The FirmAppa Logo Design Contest, An Overview:

  • Logo must contain the words FirmAppa.
  • Logo must contain no more than two colours.
  • It is preferable that the logo features colours that are interchangeable (For example, the Nike swoosh is still recognisable regardless of what colour it appears).
  • It is preferable that the logo can be scaled up and down in size whilst still maintaining image quality and legibility.
  • Maximum of 2 Entries per Entrant, to be submitted to
  • Competition is open to everybody and ends midnight, 31 October 2013.


This document describes the official rules (“Official Rules”) of the FirmAppa Logo Design Contest organised by FirmAppa and The object of this contest is to design a logo for FirmAppa. Information on how to enter and about the prizes is part of these Official Rules. To the extent of any inconsistency, these Official Rules prevail.


“Entry” means a logo design created by the Entrant for this Contest.

“Entrant” means the individual that offers the Entry under the terms of this Contest.


The Contest is open to everybody.

Entrants must be over the age of 18 years old.


  1. Initial entries must be submitted by email to The entries must be submitted as a scalable vector graphic in EPS format, and also as a JPEG.
  2. The email must include the name, age, postal address, contact number, and email address of the Entrant.
  3. No more than 2 entries to be submitted by any one Entrant.
  4. Entries must conform to the Submission Guidelines set out below. Failure to do so may result in an entry being rejected.
  5. The deadline for entries is midnight on 31st October 2013, GMT.
  6. We will attempt to acknowledge all entries within three days of receipt; however, we cannot be responsible for entries or responses lost in email.
  7. The contest is free to enter.


The purpose of the contest is to design a logo for a new sports apparel company called FirmAppa. The logo will be used online, in print, on merchandise and on clothing and apparel etc. Flexibility is a key requirement, including the need to resize easily and to look good in black and white as well as colour. The final version of the logo will need to be suitable for high quality printing.

Because of the requirement to register the logo as a Trademark, Entrants should take care to ensure that their Entries are not in any way similar to existing logos or other copyrighted images. A logo that cannot be registered as a Trademark, no matter how well crafted, cannot win the Contest.

The logo must contain the words FirmAppa.

This image should not be photographic (see below for information on graphic formats.

Due to the requirements for high quality printing and re-sizing Entries must be submitted in scalable vector graphic format (EPS). We advise against the use of halftones and gradients unless created inside a vector graphics program. Colour in this version must be CMYK, no spot colours.

The limit on attachment sizes for our email is 10Mb.


Subject to the legal requirements outlined above, the winning design will be announced during the first two weeks of November 2013. We may also use a selection of Entries to present to the public via online means (i.e. blog, social media) to seek public opinion on which logo is preferred.

The winning designer will receive:

  • A £100 cash prize.
  • A unique FirmAppa certificate
  • The right to use the basic logo and identify him/herself as the logo designer.


The winning design will be selected by judges appointed for the purpose by owners of FirmAppa. Their decision will be final. No further correspondence shall be entered into.

FirmAppa reserves the right not to select a winner if, in its sole discretion, no suitable entries are received.

FirmAppa reserves the right to disqualify any Entrant or Entry at its sole discretion. No correspondence shall be entered into.

The winner will be required to sign a contract assigning all ownership of the logo to FirmAppa.

Accepting the prize constitutes permission for FirmAppa to make public and otherwise use winner’s name, and country of residence for publicity purposes. Further personal data may be requested but is not required.


All submitted work must be original and not based on any pre-existing design.

All Entries will become the sole property of FirmAppa and may be displayed publicly on FirmAppa (and sister company web sites, including blog and social media web sites.

The winning entry will be registered by FirmAppa as a Trademark and the Entrant agrees to transfer all right and title to the Entry to FirmAppa in accordance with the Official Rules of this Contest.


Participation constitutes the Entrant’s full and unconditional agreement to and acceptance of these Official Rules. By participating in the Contest, the Entrant is representing and warranting that he/she has read and understood, and agrees to be bound by, these rules. Including the guides and rules referred to herein, these Official Rules constitute the entire agreement between the Entrant and FirmAppa in relation to the Contest. They govern the Entrant’s participation.


FirmAppa is a brand-new sports clothing/apparel brand. Our first product will be aimed primarily at running, cycling, hiking, and outdoor enthusiasts. FirmAppa is a sister company of, specialists in the retail of barefoot and minimalist running shoes.

Full information is detailed below, and also at


By participating in the Contest, the Entrant warrants and represents in connection with the Entry submitted as part of his/her participation in the Contest: (a) he/she is the sole and exclusive owner of (and free of any adverse claim by any person, firm, or corporation) all intellectual property rights in and to the Entry; (b) the Entry is original and the use of the Entry as described in these Official Rules will not infringe the proprietary rights, including without limitation the intellectual property rights, of any third party; (c) the use of the Entry, as described in these Official Rules, will be in compliance with any third-party licenses pertaining to the Entry; (d) the Entry is not obscene or libelous, and does not violate any rights of any third party, including but not limited to rights of privacy or publicity; (e) the Entry does not contain any virus, spyware, malware, trap door, worm, or any other device, mechanism or code that is injurious or damaging to software or hardware used in conjunction with the Entry; (f) the Entry and its use as described in these Official Rules will not violate any federal, provincial, state or local laws or ordinances; (g) no employer or educational or other establishment has any rights in the Entry; (h) the Entry is consistent with these Official Rules; and (i) he/she has the right to grant the license to WSFS as required in these Official Rules.


When any provision of these Official Rules is found to be invalid by a court of competent jurisdiction, the parties nevertheless agree that the Court should endeavor to give effect to the intentions of the parties as reflected in the provision, and that the other provisions of these Official Rules remain in full force and effect.

Indemnity; Disclaimer of warranties; Limitation of Liability

By participating in the Contest, the Entrant agrees to be bound by these Official Rules, including all eligibility requirements and all decisions of FirmAppa. By participating in the Contest, the Entrant agrees to indemnify, defend, and hold harmless FirmAppa and its officers, agents, affiliates, contractors, contributors, subsidiaries, licensors and distributors (“FirmAppa Entities”) from any and all liability, claims, or actions of any kind, including, without limitation, property damage, personal injury, and/or death, arising out of his/her (i) breach of any representation, warranty or covenant contained in these Official Rules; or (ii) participation in the Contest; (iii) acceptance and/or use or misuse of any prize in connection with the Contest; or (iv) any third party claim relating to any rights in any design submitted.

Full information is detailed below, and also at