Pre-Order the Bikila Evo WP

Vibram FiveFingers releasing limited no. of Bikila Evo WP early

We released a Sneak-Peak of the Bikila Evo WP earlier this year, heaping praise on Vibram for FINALLY creating something waterproof. We were critical about it all too. Vibram had planned to release the shoe AFTER winter, and had also slapped a whopping £180 price tag on the shoe. Outrageous.

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Influencing for the Better
Shortly after that article, we learned that Vibram decided to put more gusto in to the production of the Bikila Evo WP in a bid to release them BEFORE winter. Coincidentally, the RRP was also reduced to £150.

Now for the Good Bit

  • We’ve secured a limited number of Bikila Evo WP and they’re expected to land in the UK mid-November.
  • We have also slashed an extra 10% off!

Click here to buy

And as always – You’ll get these delivered for FREE (within the UK). 
  • This offer is only exclusively available during the Pre-Order period. 
  • Bikila Evo WP stock is extremely limited. We expect to sell out during pre-order. Once our quota has sold, it’s gone; so claim yours early! 
  • Payment is taken at the time of order.
  • Any add-on items made during your purchase of the Bikila Evo WP will be despatched in full once the Evo WP arrives in stock. 


FirmAppa Logo,


Are you a design whizz-kid? 

Would you like to win £100 for designing a logo? 

We are proud to announce that we are launching a sister company. ‘FirmAppa’ (short for Firm Apparel) will be launching before Christmas 2013, and will specialise in the manufacture of multi-functional balaclavas (aka neck tubes). But first… We need a logo – and that’s where we need your help!

Full information is detailed below, and also at

The FirmAppa Logo Design Contest, An Overview:

  • Logo must contain the words FirmAppa.
  • Logo must contain no more than two colours.
  • It is preferable that the logo features colours that are interchangeable (For example, the Nike swoosh is still recognisable regardless of what colour it appears).
  • It is preferable that the logo can be scaled up and down in size whilst still maintaining image quality and legibility.
  • Maximum of 2 Entries per Entrant, to be submitted to
  • Competition is open to everybody and ends midnight, 31 October 2013.


This document describes the official rules (“Official Rules”) of the FirmAppa Logo Design Contest organised by FirmAppa and The object of this contest is to design a logo for FirmAppa. Information on how to enter and about the prizes is part of these Official Rules. To the extent of any inconsistency, these Official Rules prevail.


“Entry” means a logo design created by the Entrant for this Contest.

“Entrant” means the individual that offers the Entry under the terms of this Contest.


The Contest is open to everybody.

Entrants must be over the age of 18 years old.


  1. Initial entries must be submitted by email to The entries must be submitted as a scalable vector graphic in EPS format, and also as a JPEG.
  2. The email must include the name, age, postal address, contact number, and email address of the Entrant.
  3. No more than 2 entries to be submitted by any one Entrant.
  4. Entries must conform to the Submission Guidelines set out below. Failure to do so may result in an entry being rejected.
  5. The deadline for entries is midnight on 31st October 2013, GMT.
  6. We will attempt to acknowledge all entries within three days of receipt; however, we cannot be responsible for entries or responses lost in email.
  7. The contest is free to enter.


The purpose of the contest is to design a logo for a new sports apparel company called FirmAppa. The logo will be used online, in print, on merchandise and on clothing and apparel etc. Flexibility is a key requirement, including the need to resize easily and to look good in black and white as well as colour. The final version of the logo will need to be suitable for high quality printing.

Because of the requirement to register the logo as a Trademark, Entrants should take care to ensure that their Entries are not in any way similar to existing logos or other copyrighted images. A logo that cannot be registered as a Trademark, no matter how well crafted, cannot win the Contest.

The logo must contain the words FirmAppa.

This image should not be photographic (see below for information on graphic formats.

Due to the requirements for high quality printing and re-sizing Entries must be submitted in scalable vector graphic format (EPS). We advise against the use of halftones and gradients unless created inside a vector graphics program. Colour in this version must be CMYK, no spot colours.

The limit on attachment sizes for our email is 10Mb.


Subject to the legal requirements outlined above, the winning design will be announced during the first two weeks of November 2013. We may also use a selection of Entries to present to the public via online means (i.e. blog, social media) to seek public opinion on which logo is preferred.

The winning designer will receive:

  • A £100 cash prize.
  • A unique FirmAppa certificate
  • The right to use the basic logo and identify him/herself as the logo designer.


The winning design will be selected by judges appointed for the purpose by owners of FirmAppa. Their decision will be final. No further correspondence shall be entered into.

FirmAppa reserves the right not to select a winner if, in its sole discretion, no suitable entries are received.

FirmAppa reserves the right to disqualify any Entrant or Entry at its sole discretion. No correspondence shall be entered into.

The winner will be required to sign a contract assigning all ownership of the logo to FirmAppa.

Accepting the prize constitutes permission for FirmAppa to make public and otherwise use winner’s name, and country of residence for publicity purposes. Further personal data may be requested but is not required.


All submitted work must be original and not based on any pre-existing design.

All Entries will become the sole property of FirmAppa and may be displayed publicly on FirmAppa (and sister company web sites, including blog and social media web sites.

The winning entry will be registered by FirmAppa as a Trademark and the Entrant agrees to transfer all right and title to the Entry to FirmAppa in accordance with the Official Rules of this Contest.


Participation constitutes the Entrant’s full and unconditional agreement to and acceptance of these Official Rules. By participating in the Contest, the Entrant is representing and warranting that he/she has read and understood, and agrees to be bound by, these rules. Including the guides and rules referred to herein, these Official Rules constitute the entire agreement between the Entrant and FirmAppa in relation to the Contest. They govern the Entrant’s participation.


FirmAppa is a brand-new sports clothing/apparel brand. Our first product will be aimed primarily at running, cycling, hiking, and outdoor enthusiasts. FirmAppa is a sister company of, specialists in the retail of barefoot and minimalist running shoes.

Full information is detailed below, and also at


By participating in the Contest, the Entrant warrants and represents in connection with the Entry submitted as part of his/her participation in the Contest: (a) he/she is the sole and exclusive owner of (and free of any adverse claim by any person, firm, or corporation) all intellectual property rights in and to the Entry; (b) the Entry is original and the use of the Entry as described in these Official Rules will not infringe the proprietary rights, including without limitation the intellectual property rights, of any third party; (c) the use of the Entry, as described in these Official Rules, will be in compliance with any third-party licenses pertaining to the Entry; (d) the Entry is not obscene or libelous, and does not violate any rights of any third party, including but not limited to rights of privacy or publicity; (e) the Entry does not contain any virus, spyware, malware, trap door, worm, or any other device, mechanism or code that is injurious or damaging to software or hardware used in conjunction with the Entry; (f) the Entry and its use as described in these Official Rules will not violate any federal, provincial, state or local laws or ordinances; (g) no employer or educational or other establishment has any rights in the Entry; (h) the Entry is consistent with these Official Rules; and (i) he/she has the right to grant the license to WSFS as required in these Official Rules.


When any provision of these Official Rules is found to be invalid by a court of competent jurisdiction, the parties nevertheless agree that the Court should endeavor to give effect to the intentions of the parties as reflected in the provision, and that the other provisions of these Official Rules remain in full force and effect.

Indemnity; Disclaimer of warranties; Limitation of Liability

By participating in the Contest, the Entrant agrees to be bound by these Official Rules, including all eligibility requirements and all decisions of FirmAppa. By participating in the Contest, the Entrant agrees to indemnify, defend, and hold harmless FirmAppa and its officers, agents, affiliates, contractors, contributors, subsidiaries, licensors and distributors (“FirmAppa Entities”) from any and all liability, claims, or actions of any kind, including, without limitation, property damage, personal injury, and/or death, arising out of his/her (i) breach of any representation, warranty or covenant contained in these Official Rules; or (ii) participation in the Contest; (iii) acceptance and/or use or misuse of any prize in connection with the Contest; or (iv) any third party claim relating to any rights in any design submitted.

Full information is detailed below, and also at


Introducing: RedVenom Compression Gear

Whether you’re a professional or an amateur athlete – we’re always on the lookout for gear that improves performance.

Compression base layers are nothing knew. Research has existed for many moons documenting how compression gear can not only enhance our performance in training and racing, but also as a recovery aid.

Top Performance

Top compression clothing normally carries a ‘top’ price. You can spend a small fortune on kitting yourself from head to toe in Lycra. That’s why we were amazed when we discovered RedVenom.

Initially a little sceptical – We tested the RedVenom gear out on a variety of exercises from running and cycling, to strength training and core work, only to find that each garment held it’s own and performed admirably. A few weeks (and many miles) of training in RedVenom later, we’re proud to become stockists.

Competitive Pricing

RedVenom pride themselves on offering the same quality garmets as the top brands, but offering them at around a third of the price. They can do this by keeping advertising costs to a minimum, and over-spending on excessive packaging.

These form-fitting garments deliberately fit tight to your body to help reduce the build up of lactic acid, whilst keeping you dry and comfortable during excersise by wicking moisture away from your skin. The fit also improves recovery by preventing muscle oscillation which effectively leads to fatigue and muscle soreness.

Give Them a Go

You won’t be disappointed with RedVenom’s range. They offer shorts and tights, and both long and short-sleeved tops. We barefoot runners will also greatly benefit from their two options of calf guards, plus a graduated compression sock – All of which provide relief to sore calf muscles after running.

Ask Us A Question

If you have any questions regarding RedVenom clothing, feel free to leave us a comment, or send us a message here. We’re happy to help.


Who Loves Competitions?

I wanted to write a very brief blog post today to alert our current followers of some very exciting news.

Later next month we’ll be hosting a sequence of competitions to celebrate the launch of

Incredible Prizes

We have some amazing prizes to give away. Not just the odd ‘Here’s a £5 voucher to spend at when you spend over £100’ – I’m taking about physical freebies – Things you can wear, things you can eat, things you can use! Whether you’re a barefoot fanatic, a minimalist geek, an ultra-marathon freak, or just a casual runner – You’ll LOVE this giveaway!

Without giving away too many details…

The free-to-enter competitions will be centred around our brand-new online running store (live next month), and our social media channels Facebook and Twitter.

Why are we GIVING things away?

Because we want you to love You will love the stuff we sell. You will love the customer service. You will love our beautiful online running store. And we want you to tell all your friends about too!

What now?

March your bare soles over to our Facebook page and ‘Like’ us. Retweet us on Twitter. Keep your beady eyes on us for more information