FirmAppa Logo,


Are you a design whizz-kid? 

Would you like to win £100 for designing a logo? 

We are proud to announce that we are launching a sister company. ‘FirmAppa’ (short for Firm Apparel) will be launching before Christmas 2013, and will specialise in the manufacture of multi-functional balaclavas (aka neck tubes). But first… We need a logo – and that’s where we need your help!

Full information is detailed below, and also at

The FirmAppa Logo Design Contest, An Overview:

  • Logo must contain the words FirmAppa.
  • Logo must contain no more than two colours.
  • It is preferable that the logo features colours that are interchangeable (For example, the Nike swoosh is still recognisable regardless of what colour it appears).
  • It is preferable that the logo can be scaled up and down in size whilst still maintaining image quality and legibility.
  • Maximum of 2 Entries per Entrant, to be submitted to
  • Competition is open to everybody and ends midnight, 31 October 2013.


This document describes the official rules (“Official Rules”) of the FirmAppa Logo Design Contest organised by FirmAppa and The object of this contest is to design a logo for FirmAppa. Information on how to enter and about the prizes is part of these Official Rules. To the extent of any inconsistency, these Official Rules prevail.


“Entry” means a logo design created by the Entrant for this Contest.

“Entrant” means the individual that offers the Entry under the terms of this Contest.


The Contest is open to everybody.

Entrants must be over the age of 18 years old.


  1. Initial entries must be submitted by email to The entries must be submitted as a scalable vector graphic in EPS format, and also as a JPEG.
  2. The email must include the name, age, postal address, contact number, and email address of the Entrant.
  3. No more than 2 entries to be submitted by any one Entrant.
  4. Entries must conform to the Submission Guidelines set out below. Failure to do so may result in an entry being rejected.
  5. The deadline for entries is midnight on 31st October 2013, GMT.
  6. We will attempt to acknowledge all entries within three days of receipt; however, we cannot be responsible for entries or responses lost in email.
  7. The contest is free to enter.


The purpose of the contest is to design a logo for a new sports apparel company called FirmAppa. The logo will be used online, in print, on merchandise and on clothing and apparel etc. Flexibility is a key requirement, including the need to resize easily and to look good in black and white as well as colour. The final version of the logo will need to be suitable for high quality printing.

Because of the requirement to register the logo as a Trademark, Entrants should take care to ensure that their Entries are not in any way similar to existing logos or other copyrighted images. A logo that cannot be registered as a Trademark, no matter how well crafted, cannot win the Contest.

The logo must contain the words FirmAppa.

This image should not be photographic (see below for information on graphic formats.

Due to the requirements for high quality printing and re-sizing Entries must be submitted in scalable vector graphic format (EPS). We advise against the use of halftones and gradients unless created inside a vector graphics program. Colour in this version must be CMYK, no spot colours.

The limit on attachment sizes for our email is 10Mb.


Subject to the legal requirements outlined above, the winning design will be announced during the first two weeks of November 2013. We may also use a selection of Entries to present to the public via online means (i.e. blog, social media) to seek public opinion on which logo is preferred.

The winning designer will receive:

  • A £100 cash prize.
  • A unique FirmAppa certificate
  • The right to use the basic logo and identify him/herself as the logo designer.


The winning design will be selected by judges appointed for the purpose by owners of FirmAppa. Their decision will be final. No further correspondence shall be entered into.

FirmAppa reserves the right not to select a winner if, in its sole discretion, no suitable entries are received.

FirmAppa reserves the right to disqualify any Entrant or Entry at its sole discretion. No correspondence shall be entered into.

The winner will be required to sign a contract assigning all ownership of the logo to FirmAppa.

Accepting the prize constitutes permission for FirmAppa to make public and otherwise use winner’s name, and country of residence for publicity purposes. Further personal data may be requested but is not required.


All submitted work must be original and not based on any pre-existing design.

All Entries will become the sole property of FirmAppa and may be displayed publicly on FirmAppa (and sister company web sites, including blog and social media web sites.

The winning entry will be registered by FirmAppa as a Trademark and the Entrant agrees to transfer all right and title to the Entry to FirmAppa in accordance with the Official Rules of this Contest.


Participation constitutes the Entrant’s full and unconditional agreement to and acceptance of these Official Rules. By participating in the Contest, the Entrant is representing and warranting that he/she has read and understood, and agrees to be bound by, these rules. Including the guides and rules referred to herein, these Official Rules constitute the entire agreement between the Entrant and FirmAppa in relation to the Contest. They govern the Entrant’s participation.


FirmAppa is a brand-new sports clothing/apparel brand. Our first product will be aimed primarily at running, cycling, hiking, and outdoor enthusiasts. FirmAppa is a sister company of, specialists in the retail of barefoot and minimalist running shoes.

Full information is detailed below, and also at


By participating in the Contest, the Entrant warrants and represents in connection with the Entry submitted as part of his/her participation in the Contest: (a) he/she is the sole and exclusive owner of (and free of any adverse claim by any person, firm, or corporation) all intellectual property rights in and to the Entry; (b) the Entry is original and the use of the Entry as described in these Official Rules will not infringe the proprietary rights, including without limitation the intellectual property rights, of any third party; (c) the use of the Entry, as described in these Official Rules, will be in compliance with any third-party licenses pertaining to the Entry; (d) the Entry is not obscene or libelous, and does not violate any rights of any third party, including but not limited to rights of privacy or publicity; (e) the Entry does not contain any virus, spyware, malware, trap door, worm, or any other device, mechanism or code that is injurious or damaging to software or hardware used in conjunction with the Entry; (f) the Entry and its use as described in these Official Rules will not violate any federal, provincial, state or local laws or ordinances; (g) no employer or educational or other establishment has any rights in the Entry; (h) the Entry is consistent with these Official Rules; and (i) he/she has the right to grant the license to WSFS as required in these Official Rules.


When any provision of these Official Rules is found to be invalid by a court of competent jurisdiction, the parties nevertheless agree that the Court should endeavor to give effect to the intentions of the parties as reflected in the provision, and that the other provisions of these Official Rules remain in full force and effect.

Indemnity; Disclaimer of warranties; Limitation of Liability

By participating in the Contest, the Entrant agrees to be bound by these Official Rules, including all eligibility requirements and all decisions of FirmAppa. By participating in the Contest, the Entrant agrees to indemnify, defend, and hold harmless FirmAppa and its officers, agents, affiliates, contractors, contributors, subsidiaries, licensors and distributors (“FirmAppa Entities”) from any and all liability, claims, or actions of any kind, including, without limitation, property damage, personal injury, and/or death, arising out of his/her (i) breach of any representation, warranty or covenant contained in these Official Rules; or (ii) participation in the Contest; (iii) acceptance and/or use or misuse of any prize in connection with the Contest; or (iv) any third party claim relating to any rights in any design submitted.

Full information is detailed below, and also at

FreeIndex Review of Feetus Highly Recommended Top

Competition Update: Four Lucky Winners of TORQ Goodie Bags

We had a bit of an impromptu competition last month, whereby every customer that submitted a review of on FreeIndex would be entered in a to a prize draw to win one of four TORQ Goodie Bags.

Today, we announce the four winners are:

1. Mrs Kay Stokes

2. Roy Chapman

3. Mike Allwood

4. Kev Clarke

Your TORQ Goodie Bags are on their way to you!

TORQ Goodie Bags
Congratulations to our four lucky winners!



Click here to see our range of TORQ sports nutrition – Gels, bars, sports drinks, – They are fantastic!

We offer TORQ’s range by the box, in single units, and in mixed boxes.

Write a Review for Feetus and WIN A TORQ GOODIE BAG

At Feetus, we strive to offer the best customer service we possibly we can. We always like to offer greats deals on your favourite barefoot and minimalist shoes too – and to top that off, we give you free delivery and a free Feetus neck tube when you spend over £50! 

Since we launched in February earlier this year, we have received so much positive feedback. It seemed a shame to let any more go to waste, so we decided to sign up to FreeIndex and have our customers make their thoughts about us public. As it so happens – our customers seem to like us.


Feetus - Five Star Reviews  and 1st sport shop in the UK!
Feetus – Five Star Reviews and 1st sport shop in the UK!

Here’s a little snapshot of some of our customer’s comments:

“Not only did I get the best price available online, I also received free delivery and some little gifts inside my shoe box – a Feetus ‘Buff’ and some Haribos! How cool is that?!”

“Feetus have been excellent at talking me through the differences in the various shoes and helping me decide which ones would suit me best. They were very patient with my many questions and I received a very high standard of customer service. I would definitely use them again and I am very pleased with my new shoes. I ended up with the Vibram Five Fingers Bikila and they are superb. “

“t’s my third time ordering from them within a month. I already had one pair of Vibram FiveFingers Speeds and now they have me hooked. Excellent prices for genuine FiveFingers and nice little gifts packed into the shoe boxes, what more could a girl ask for? “

“Can’t speak of Feetus highly enough, I’ve ordered twice from them now and I will continue to spread the good word of this company as much as I can. Thanks so much Feetus, you deserve the good feedback!!”


If you’re a Feetus customer, why not write a review for us?

This July, we’re offering all reviewers the chance to win one of four TORQ goodie bags. Simply submit a review – and we’ll draw four random winners at the end of the month. Easy peasy!

Submit a Feetus review and you could win a TORQ Goodie Bag
Submit a Feetus review and you could win a TORQ Goodie Bag


Silly Xero Shoes Competition. Win £20 at

We’ve got another silly competition where you guess HOW MANY items are in the box. This time around, we have two big boxes stuffed full of Xero Shoes. 

All you have to do is submit a comment below this post, telling us how many pairs of these brilliant barefoot huarache sandals you think are in the boxes?

Surely there can't be many... Or can there?
Surely there can’t be many… Or can there?

You have until 6pm Friday (21/06/13) to cast your vote.

The winner (whoever guesses correct, or closest to the correct number) will win a £20 to spend at

See our range of Xero Shoes here. 


Competition: SOCKS in the BOX – Have a Guess!

Injinji socks sell like hot cakes at It’s not surprising either, as Injinji toe socks are relied up by many, many pro athletes to help them top the podium all around the world. And contrary to what many people think, they are not just ideal for wearing them with Vibram FiveFingers – You will benefit from wearing them for running regardless of the footwear you wear – be it barefoot, minimalist, or mattress-sprung!


All you have to do is take a look at the image, and GUESS how many socks are in the two boxes (the big one and the small one by ADDING YOUR COMMENT TO THIS POST.

Strictly one guess per person and we’ll run this silly competition until midday Friday 3rd May 2013, when we will announce the winner.

Box of Injinji Toe Socks
Two Boxes – But How Many Socks?

Interested in buying some Injinji toe socks? Click here –   MORE LINES TO BE ADDED SOON (Once we’ve opened these two big boxes!!)

Keep up to date with us on Facebook, Twitter, and Pinterest, or sign up to our newsletter at

Win a pair of Skora Base

SKORA BASE and FORM Reviews + SKORA Giveaway

Run Real with Skora

Barefoot and minimalist running fanatics in the UK have been crying out for Skora since their introduction to the US market in 2009. Now, are thrilled to announce that we will become UK stockists of Skora running shoes in the very near future.

Excited? You probably are. And we’ll be giving away a pair of Skora Base running shoes in March 2013. See more details here.

…In the meantime, here is our review of both the Skora Base and Form shoes.

First Impressions

Have you ever bought an Apple product? Perhaps you have an iPhone, a MacBook, or an iPod. If so, you’ll know that Apple place as must thought in to their packaging as they do their main product. This creates a special experience. You genuinely feel like you are getting an amazing, one-off product.

Skora are no different. Their shoe box looks and feels such high quality (no flimsy tissue-box here!)– magnetic closure, classy branding, sleek design – you know there’s going to be something amazing inside.

Opening up, the first thing that hits you is the smell. They honestly do smell great! How often do you smell leather when you open up a box of running shoes?

Skora Form and Base side by side
“High Five”: The Skora Form and Base

Enough about the box. What about the shoes?

The Sole

Both the Base and Form have the same zero-drop sole, that comprises of an outer sole, midsole, and an insole. You will see from the images that we have a 4mm rubber tread with raised lugs for grip. On top of that is 5mm of a softer rubber that features a quirky pattern (consistent with design on upper and on box).

The insole is around 5mm, and features small ‘bumps’ which are designed to help your foot grip the inside the shoe better. These small bumps feel great – like a mobile massage!

The shoes are definitely built for use on the road, the treadmill, or hard-packed trails – Not so much for rugged terrain.


Skora Base sole
The Skora Base bares its sole

The Uppers

The difference between the Base and Form is all in the upper. The Base is made from synthetic material for breathability. Across the top is a cross-strap which Velcro’s on the outer side of the foot.

The Form is a little more luxurious; its upper made from Pittards goatskin leather, and features a diagonal lacing system that follows the contour of your foot. There is no separate tongue, so the leather behind the laces will always stay in place (similar to the New Balance Minimus range).

The inside of the shoe is sheepskin-lined. This incredibly soft material is extremely comfortable and quite grippy, keeping your foot firmly in place on the run. The Form also comes with a spare pair of laces to match the sole of the shoe (Nice touch!).

Both models feature a rear-strap Velcro, which allows you to tighten the shoes further, should you wish to.  The toe box on both models is sufficiently wide, giving your toes the important space to splay as you run.


Skora Base Running Shoes
The Skora Base. Futuristic
The Skora Form, spare laces, and ortholite insole
On Top: The Skora Form, spare laces, and ortholite insole

Fitting and Feel

The Base feels a little more snug than the Form. I have narrow feet and for me, the Base is a perfect fit, with the cross-strap Velcro offering the right amount of tightness. The Form seems to have a wider toe box, which would be better for runners with wider feet. The rear strap offers very little in terms of increasing tightness around the heel.

I love to run in shoes that have as minimal sole as possible. I found that, in order to get the desired level of ‘feel’ from my run in these shoes, I had to remove the 4mm insole. The combined stack of 13mm (sole, midsole, insole) was a little too thick for my liking.

The soles offer the right degree of flexibility and sturdiness for running. They won’t roll-up like a pair of Vibram FiveFingers, but they certainly aren’t as stiff as a pair of Asics! …For comparison sake, they are perhaps as flexible as the New Balance MT10s.

What do I love about Skora shoes?

  • Amazing, built-to-last quality
  • Very attractive (Wired magazine called the Form ‘The Bentley of running shoes’)
  • Zero-drop heel to toe
  • The cross-strap system on the Base. Looks great, easy to fasten – A possible triathlon favourite?
  • Good road grip
  • Wide, roomy toe box

What could be improved / What I would like to see

  • The luxury of leather on the Form means it is heavier, and less breathable.
  • Further weight reduction
  • A further stripped-down sole
  • An alternative model with aggressive sole for trail use
  • More attention on the purpose of the rear strap


I haven’t tested these shoes out in a race yet, so a comment on their performance will follow later in the month; but for now, I have high expectations – especially for the closer-fitting, lighter (and cheaper!) Base. Bring it on.

There is certainly a lot to love about both the Base and Form. Minimalist runners will enjoy the zero-drop, though may crave a lighter, thinner sole. For anyone who does like a little extra cushioning, or is looking for a first shoe to transition in to a more minimalist running shoe – Skora is a perfect choice. I can’t wait to see their forthcoming Phase and Core models later this year. #RunReal.

Fancy winning a pair? Head over to our Facebook page!


And finally, for the weight-weenies out there:

Skora Base: 254g (225g without innersole)

Skora Form: 270g (241g without innersole)

Removable Ortholite innersole: 29g

Skora Base weighs 254g
Lightest: The Skora Base weighs in at 254g
You can reduce the weight of your Skora shoes by almost 30g by removing the ortholite innersole
You can reduce the weight of your Skora shoes by almost 30g by removing the ortholite innersole
Skora Form weighs 270g
The Skora Form comes in at 270g


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