Haribo is famous for its delicious gummi bears

Haribo boss Hans Riegel dies at 90

The boss of German gummi bear maker Haribo has died aged 90.

As a customer of Feetus.co.uk, you will know that we always like to throw in a free treat in with your box of shoes. All orders over £50 get a free Feetus ‘Fappa’ anyway, but almost always, you will get a little bag of Haribos in with your order!

Lucky you! Haribos in your Vibram FiveFingers order
Lucky you! Haribos in your Vibram FiveFingers order

But today, Hans Riegel, the son of the sweet maker’s founder, died of heart failure in Bonn, the company said in a statement.

Mr Riegel was in charge of marketing and distribution for Haribo and invented its “kids and adults love it so” slogan.

According to the BBC:

“Mr Riegel inherited the firm from his father in 1946 and built it up into a firm that now employs 6,000 people.

The company, which also makes sweets in the shape of cola bottles, jelly beans and milk bottles, has 20 factories across Europe and an annual turnover of about $2.5bn (£1.6bn).

Haribo is derived from the founder’s name and the German city where it is based – HAns RIegel, BOnn.”

Don’t Despair!

Feetus.co.uk will still be giving away Haribos with every order, whether you’re getting the newest Vibram FiveFingers, a pair of Xero Shoes huarache Sandals, or one of our range of clothing and accessories.